Our Story

Santos&Co

Our Story

Santos&Co was born from a simple idea: you shouldn’t need to spend thousands to wear a watch that looks and feels truly luxurious. Every piece in our collection is designed to command attention, elevate your style, and make you feel like you’re wearing a masterpiece.

From Montréal, with ambition.

Built in Montréal, Canada, Santos&Co started as a passion project — a search for timepieces that delivered the look of high-end luxury without the excessive price tag. We wanted watches that felt substantial on the wrist, with striking designs and details you usually only see in designer brands.

Today, our pieces are worn around the world by men who value confidence, presence, and style. Every watch is carefully curated to match bold personalities, sharp fits, and modern lifestyles.

What we stand for

• Luxury aesthetics without the designer markup
• Bold, statement designs that turn heads
• Everyday-wear comfort with premium finishes
• Reliable movements built for daily use
Our Core Values
Design Clean lines, sharp silhouettes, and unique details inspired by high-end luxury timepieces.
Quality Stainless steel builds, sapphire-style crystals, and carefully selected materials for long-term wear.
Accessibility We keep our prices fair so you can build a collection, not just own a single watch.
Confidence Every Santos&Co watch is designed to make you feel more put-together the moment you put it on.
Whether you’re dressing for a night out, a business move, or everyday flex, Santos&Co is here to make sure your wrist tells the story before you say a word.